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Sunday, October 14, 2012

Need a Steady Stream of New Customers? Target New Homeowners


When it comes down to marketing to acquire new customers the key is to check out what your competition is doing and then do the complete opposite. Even if what they are doing is working for them it is vital that you still stray away from what they are doing, because the key is to stand out. One surefire way to stand out and get your business in front of  an audience that is ready to buy is to target new homeowners.

Why target new homeowners?

There are several reasons to target new homeowners, for starters they are credit worthy spenders that are thrilled about their new purchase. They are also ready to buy --and in most cases need to buy products and services within their local community regardless of the economy. Small business owners can tap into this receptive audience and build a loyal following creating long term solid customer relationships and a steady revenue stream. Consider these facts:

Within the first few months of moving

  • New homeowners purchase more products and services in the first 6 months after moving than an established resident spends in 2 years. 1
  • The average new homeowner spends more than $9,000 on purchases within the first few months of a move, and the average renter spends close to $4,000.2
  • New residents establish an average of 71 new business relationships.2
In most cases a new homeowner moves into a neighboorhood with specific needs but does not have any buying loyalties. Putting your message in front of them close to the time of their arrival into your community gives a small business owner a competitive edge over their competition.  Doing so also increases chances of gaining a new customer.

What is the best way to target new homeowners?

While a strategic direct mail campaign can yield great results, the BEST way to get in front of new homeowners is utilizing a home welcome service.  A home welcome service greets new residents with a handshake, a smile, and local resources and offers from sponsors (business owners). New residents are glad to receive the information, gifts and offers from local business owners. Most of all they really enjoy the personal contact guiding them in the right direction in their new community. So if your business information and offer is included in your local home welcome services visits you have an extremely great chance of acquiring new customers. If there is no home welcome service in your local community it may be time to start your own.

Marketing to new residents gives you direct access to a stream of new customers that are ready to be loyal. The key is to get in front of them with great excellent offers that are going to get them to your store. Once they visit your establishment or e-commerce store you must be the best at what you do or have an amazing product so that they will be back for more.

1www.stageoflife.com: Home Ownership;  2. Our Town America: Backgrounder: New Movers and Purchasing Patterns

If you are a small business owner in the Atlanta metro area contact Celebrate Atlanta, Atlanta, Georgia's premiere home welcome service. Let us greet new residents in the community with a handshake, a smile, a WOW! offer and gift from your small business. We also partner with local nonprofit organizations and provide civic information to really introduce all the local resources. At Celebrate Atlanta we truly make YOUR business OUR business! Join us as we, 'build communities one home at a time'. Pick up the phone and call 404-494-0047 to get started celebrating Atlanta today!

Join Celebrate Atlanta on Facebook and Twitter @CelebrateATL, we'd love to connect with you!





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1 comment:

  1. Thanks to the internet, finding a reputed homeowner list broker is not going to be challenge. You can use any search engine to find a list of all the reputed list brokers.

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    ReplyDelete